Nir Eyal, Hooked.
Nir Eyal, Hooked: How to Build Habit-Forming Products (New York, New York: Portfolio/Penguin, 2014).
Premise: Understanding the psychology of motivation is instrumental in building high-engagement products.
Nir Eyal, Hooked: How to Build Habit-Forming Products (New York, New York: Portfolio/Penguin, 2014).
Premise: Understanding the psychology of motivation is instrumental in building high-engagement products.