Fogg Behavior Model describes the factors of behavior.

B = MAT means that behavior will occur when motivation, ability, and triggers all exist together at the same time in sufficient quantities.rE1 Ability is in part a function of simplicity. SCARF affects social-related motivation. Goals need to consider this model if they are to be done.

  1. Nir Eyal, Hooked: How to Build Habit-Forming Products (New York, New York: Portfolio/Penguin, 2014). (See notes.)