Sunk cost bias.

Investing in something just because it already has some investment, especially where value payoff does not match up against the needed future investment. We’re trained to revile waste. To combat, look for opportunities to admit failure rather than propagating it, to enable recovery.rM4 Iceboxing may be effective too.

  1. Greg McKeown, Essentialism: The Disciplined Pursuit of Less, First Edition (New York: Crown Business, 2014). (See notes.)