id: 0K1
title: Fundamental motivators drive all behaviors.
date: 2021-07-27
reference: Eyal, 2014

Fundamental motivators drive all behaviors.

  • Reducing pain and increasing pleasure.
  • Reducing fear and increasing hope.
  • Reducing social rejection and increasing acceptance.

A plethora of core motivations stem from these 0K2.

  • Parent 0K.