id: 0K3
title: Fogg Behavior Model describes the factors of behavior.
date: 2021-07-27
reference: Eyal, 2014

Fogg Behavior Model describes the factors of behavior.

B = MAT means that behavior will occur when motivation, ability, and triggers all exist together at the same time in sufficient quantities. Ability is in part a function of simplicity 0K3A.

  • Parent 0K.