DIKW model: data, information, knowledge, and wisdom.
Observations of properties, events, and environment. Data poessesses no intrinsic value or meaning. Ephemeral.
Answers to who, what, when, and how many. Ages quickly. Inferred from data; mostly different in purpose/amount, maybe context.
Know-how. Turns information into instruction for the purposes of control. Longer-living, but also decays. Increases efficiency.
Adds value, increases effectiveness (efficiency toward value). Permanent.