Decline nonessential opportunities.

The main thing is to keep the main thing the main thing.

—Stephen Covey

Respect is more important than popularity and setting unrealistic expectations eschews respect. Declining less important options enables availability for the truly good opportunities later. Choose based on what other opportunities are on the table.rM4 Saying no can be done gracefully.


  1. Greg McKeown, Essentialism: The Disciplined Pursuit of Less, First Edition (New York: Crown Business, 2014). (See notes.)