Too many choices is effectively the same as none.

The brain effectively supports deciding between two things and tops out around 3–5 choices. Options must be reduced to these numbers to make decisions well; some actions help do this.rB5

  1. William Burnett and David J. Evans, Designing Your Life: How to Build a Well-Lived, Joyful Life, First edition (New York: Alfred A. Knopf, 2016). (See notes.)