The 7 attributes of trust.

  • Boundaries: What is, isn’t permissible.
  • Reliability: Able to be counted on; doesn’t overpromise.
  • Accountability: Owns mistakes.
  • Vault: Not sharing someone else’s information.
  • Integrity: Courage over comfort. Authenticity.
  • Nonjudgment: Asks for what one needs and permits others to too.
  • Generosity: Willing to extend a favorable interpretation.


  1. Brené Brown, Dare to Lead: Brave Work, Tough Conversations, Whole Hearts (New York: Random House, 2018). (See notes.)