Strategic playbook addresses an organization's why, what, who, and how.

  • Why do we exist? 4B2A1
  • How do we behave? 4B2A2
  • What do we do? 4B2A3
  • How will we succeed? 4B2A4
  • What is most important right now? 4B2A5
  • Who must do what? 4B2A6