Silent brainstorming is more effective than verbal brainstorming.

It offers more time to think, more space to think one’s own thoughts, and reduces the trampling of others/self-editing such that participants bring their full selves. This results in twice as many ideas and more innovation.rR2 Space for exploration. Brainstorming has a whole process (even when silent).


  1. Steven G. Rogelberg, The Surprising Science of Meetings: How You Can Lead Your Team to Peak Performance (New York: Oxford University Press, 2019). (See notes.)