Seeking the wrong goal happens where metrics aren’t reality.

The wrong measurements are used which don’t accurately communicate the state of the system. Systems only produce what their feedback loops say they should navigate toward. Solve by measuring the intended result; measuring effort only produces effort.rM3

  1. Donella H. Meadows and Diana Wright, Thinking in Systems: A Primer (White River Junction, Vt: Chelsea Green Pub, 2008). (See notes.)