SCARF model describes the threats and rewards of social situations.

The domains of social behavior are:

  • Status: Sense of social value. Recognition, wins, being right versus embarassment, etc 0K2E.
  • Certainty: Clarity regarding the future. Assurance, affirmation versus bad news, failure.
  • Autonomy: Control, influence over future. Choosing versus loss of choice, consequences 0K2C.
  • Relatedness: Connection with others. Inclusion; promotion versus isolation, demotion.
  • Fairness: Justice, non-bias. Pay, treatment versus lies, failure of expectation.

Affects the motivation aspect of behavior 0K3. Increases employee effectiveness when used appropriately 0G5F3C.


  • Improving social experience 0G3X.
  • Giving feedback 0J1.