Product goal is the long term objective of a team.

The product goal should define who are the users, stakeholders; what are the boundaries of the product; whether a service or physical product or whatever else is being rendered. Corresponds to the product backlog.rS2

  1. Ken Schwaber and Jeff Sutherland, The Scrum Guide: The Definitive Guide to Scrum: The Rules of the Game, 2020, (See notes.)