Perception of inequity creates abnormally strong negative reactions.

“Inequity aversion” will have people giving up their reward in order to stop someone else from getting more. Brings along all negative aspects of limbic response, which can cause additional perception of inequity. Related to how we experience relatedness.rR1

  1. David Rock, Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long, 1st ed (New York: Harper Business, 2009). (See notes.)