People possess limited mental resources.

Attention bears 1 thing at a time. Short-term memory holds about 7 (simple) things. Motivation and willpower depletes 0G1F0E2.

  • 1 new idea at a time
  • 2 decision points
  • 3 or 4 full ideas

  • Short term attention size 0G1F0E1A
  • Time is another resource we decide how to spend 0H0. Efficient use 0G3C.