People integrate information most effectively when they are exposed to it in different ways and contexts.

In order to integrate a message, people need to hear it multiple times, often. The more contexts and people that bring up the message, the more opportunity to believe and integrated it.rL1


  1. ↩

    Patrick Lencioni, The Advantage: Why Organizational Health Trumps Everything Else in Business, 1st ed (San Francisco: Jossey-Bass, 2012). (See notes.)