People integrate information most effectively when they are exposed to it in different ways and contexts.

In order to integrate a message, people need to hear it multiple times, often. The more contexts and people that bring up the message, the more opportunity to believe and integrated it.rL1

  1. Patrick Lencioni, The Advantage: Why Organizational Health Trumps Everything Else in Business, 1st ed (San Francisco: Jossey-Bass, 2012). (See notes.)