People are primarily motivated by how they feel about their jobs.

Gratitude, recognition, increased responsibility, and other forms of sincere appreciation are powerful motivators. Direct, personal feedback is a top motivator. Compensation is a weak motivator—merely hygienic and should be at an acceptable level as a baseline 0K4. Appreciation gives a role purpose which is a core motivator 0K2B.


  • Feedback giving 0J1.
  • Primary motivators 0K2.
  • Parent 4B2B.