Insight comes from attention to the way a problem is being thought about.

Focusing too much on detail can hinder. Before insight occurs, the brain suppresses focus on detail and switches to assessing the subjects of focus. ARIA model helps create insight by reducing focus on detail.rR1

  1. David Rock, Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long, 1st ed (New York: Harper Business, 2009). (See notes.)