id: 0G2A4A
title: Examples of corporate strategic tradeoffs.
date: 2021-02-27
reference: McKeown, 2014

Examples of corporate strategic tradeoffs.

• Southwest Airlines traded luxury offerings for low costs and thrived.
• Continental tried to bolt on SW’s model without orienting their business to it and had an expensive failure.
• Johnson and Johnson mission was clear and made it easy to trade $100MM for customer safety during the Tylenol poisoning scandal.

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• Parent.

• Index.