Externalizing ideas allows the mind to work with and build on them more easily. Frame the question open endedly, but with a meaningful scope and boundaries. A creative warmup can help. In the main exercise, focus on quantity, not quality, without censoring or judging. Wild ideas should be encouraged and people should build off of each other rather than try to strictly be original. Don’t wait to process: vote ideas into categories such as most exciting, wish it were possible, etc. Count number of ideas generated as a success metric. Silent brainstorming can be more effective.rB5

  1. William Burnett and David J. Evans, Designing Your Life: How to Build a Well-Lived, Joyful Life, First edition (New York: Alfred A. Knopf, 2016). (See notes.)