Bandwagon effect influences opinions based on that of the larger group.

When others in a group seem inclined toward a belief, people are more likely to suppress their ideas, either through wanting to fit in, or by trusting the group to be working from more correct premsises than their own. One type of an anchoring bias.rS3

  1. Jeff Sutherland, Scrum: The Art of Doing Twice the Work in Half the Time, First Edition (New York: Crown Business, 2014). (See notes.)