Answering “what is most important right now?”.

Hard to answer. Failure to answer creates bad results. “Future retrospective” adds perspective.

  • Thematic goal: Everyone’s goal, contribute however possible.
  • Defining objectives: Qualitative, temporary, shared, general category of things needed to achieve goal. 4-6 to turn the goal into a general call-to-action.
  • Standard operating objectives: Organization survival metrics.


  1. Patrick Lencioni, The Advantage: Why Organizational Health Trumps Everything Else in Business, 1st ed (San Francisco: Jossey-Bass, 2012). (See notes.)