Answering “how will we succeed?”.

Identify the org’s 3 strategic anchors (must be 3). Strategic anchors are themes that help filter good decisions from necessary. They change with the competitive landscape, as the strategy is a collection of differentiating decisions.rL1



  1. Patrick Lencioni, The Advantage: Why Organizational Health Trumps Everything Else in Business, 1st ed (San Francisco: Jossey-Bass, 2012). (See notes.)